![]() The Report Editor can quickly visualize data broken down by time. Measuring AdWords performance by day and hour allows you to pinpoint times when conversions are most likely to happen, as well as highlighting when you’re paying expensive costs for low-converting clicks. In this example, we’ve selected a specific campaign (Search - General) and chosen to show only data from Google Search, excluding search partners. You can also select the “funnel” in the lefthand sidebar to filter by further criteria. Select the dropdown by “Conversions” and use the field to filter by numbers greater than or equal to 1. For instance, you may want to only see data campaigns that resulted in one or more conversions. Use the dropdowns by any metric in the table to filter what shows up in the report. ![]() In this example, we’ve built a report showing performance by device at the campaign level. Once you’re in the report builder section, you can select various metrics, dimensions, and targeting criteria to include by dragging them over from the left side. When creating a new report, you’ll choose from four different types of charts: table, line chart, bar chart, or pie chart. From here, you’ll see a screen where you can create your first report.įrom here, you can choose to create a new report via the red “Report” button, or you can select an existing one from the “Pre-defined reports” dropdown. ![]() To access the Report Editor within AdWords, click Reports in the top navigation bar. ![]() In this article, we’ll walk through accessing this tool and using it to create some practical, and fascinating, reports. PPC managers can use the Report Editor in a number of ways to look at performance and use those metrics to optimize campaigns. ![]()
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